Big B Associates With Game Of Cricket For The First Time




Amitabh Bachchan

Amitabh Bachchan

Though he has been an ardent fan of the game of cricket it is for the first time that Amitabh Bachchan aka Big B is associating with a tournament formally. As the Airtel Champions League Twenty20 is going to commence soon, to build up anticipation for the tournament among the fans Big B is coming out with the commercial that is in the line with the rap style that he has established as his own. A film is being shot promoting the tournament that would feature, along with Big B, Herschelle Gibbs, Andrew Symonds, Sourav Ganguly etc. Big B is playing the role of Sutradhar who would unfold the contour s of the tournament.

If one would remember the commercials of Deccan Chargers being aired on television where Adam Gilchrist tries to woe a girl by speaking prompted Hindi, in the same manner, the present commercial is also going to be structured.

In the commercial Gibbs has been shown playing a mandolin, and Symonds chilling out in a bath tub, while Dada is just in a contemplative mood lazing in a spa. As a Sutradhar Big B is going to instigate them to come out of their comfort Zones and rise to the challenge with their prowess and ability.

Big B has been chosen with great care as the brand ambassador as he has an amazing fan following that transcends all age barriers. One only wonders what happens   to the original brand ambassador of Airtel, Shah Rukh Khan and the new ambassador Sharman Joshi. May be both of them would be seen in the next stage as the tournament rolls in and it leads to a climax. It could also be the fact that Shah Rukh Khan being one of the team owners, he may not have been chosen to be the brand ambassador for the game as a conscious decision.

Whatever be the case, the built up to the game indeed is exciting and one only hopes that the tournament would also be as exciting also. It has carved an opportunity to create another vertical from the existing vertical to make T20 cricket nearly around the year affair. It is also affirmation of the fact that cricket indeed has become a game that is dictated and directed by television.

By: Suman Rai

Tags: , , , , , ,

The Sports Mirror

Author:

Articles written by “The Sports Mirror” are compiled by various authors and then put online to give you the very best from all the worlds. The Sports Mirror is a comprehensive website on sports in India and provides detailed information on Indian sports scenario and famous Indian sportsmen.

Cricket

India vs Sri Lanka 2017: 2nd Test at Nagpur – Preview & Pre Match Analysis

India vs Sri Lanka 2017: 2nd Test at Nagpur – Preview & Pre Match Analysis

Posted by: Atish Home Chowdhury on November 23rd, 2017

After an exhilarating first test match at Kolkata, all eyes have now turned towards Nagpur as both India and Sri Lanka are readying for the second test at Nagpu ..

Football

Flying start to Hero Indian Super League Season 4

Flying start to Hero Indian Super League Season 4

Posted by: Vikram Kamboj on November 23rd, 2017

The Hero Indian Super League Season 4, opens spectacularly with 100% stadia attendance in Kochi. The inaugural match between the two time champions, ATK and las ..

Tennis

Rafael Nadal vs Stan Wawrinka: French Open Men’s Final 2017 – Preview

Rafael Nadal vs Stan Wawrinka: French Open Men’s Final 2017 – Preview

Posted by: Atish Home Chowdhury on June 11th, 2017

The stage is set for the mouth-watering and nail-biting clash of the two Tennis stalwarts of the current era; Rafael Nadal and Stan Wawrinka. This will be the u ..

F1

Life Lessons learned from Sports & Fitness #TOSBDay

Life Lessons learned from Sports & Fitness #TOSBDay

Posted by: Vikram Kamboj on September 26th, 2016

Held on Sept 1st, The Outstanding Speakers’ Bureau (TOSB) Twinterview consisted of sports panelists such as Mark Gallagher (Public Speaker on F1 race), Shayam ..

Boxing

Boxing Federation of India successfully concludes AIBA Course and Examination

Boxing Federation of India successfully concludes AIBA Course and Examination

Posted by: Vikram Kamboj on February 24th, 2017

Rohtak, February 24, 2016: In continuation to produce the AIBA certified Coaches, Referees and Judges; Boxing Federation of India successfully organised the AIB ..

Other Sports

Indian athletes begin impressively at 22nd Asian Athletics Championships

Indian athletes begin impressively at 22nd Asian Athletics Championships

Posted by: Vikram Kamboj on July 6th, 2017

Indian interests on the opening day of the 22nd Asian Athletics Championships were high with national record holder Muhammed Anas easing into the semi-finals of ..

One stop guide to all the latest sports news, reviews, opinions, fixtures and live scores from India and around the world.

Copyright © 2017 | The Sports Mirror