Cricketers In The Brand Endorsement Domain

Brand Endorsement

Brand Endorsement

Playing Cricket is no longer just for a national cause. It’s now a profession! Yes, you got me right. If you are a sportsperson and more precisely an international cricketer then you need not do anything for a living. The gentlemen’s game of cricket has now commercialised. Business tycoons like Mr Mukesh Ambani and Mr Vijay Mallya are investing colossal amounts in the cricket league – IPL. Various leading brands have made several Indian cricketers as their brand ambassadors. Here are some:

The Indian Captain MS Dhoni was recently reported to endorse 22 brands! Sachin Tendulkar has been the brand ambassador for Cannon. Dravid has been the same for Sansui. Yuvraj is endorsing Royal Stag and SBI card. Sehwag too is endorsing Coke, Adidas and many more brands. The list is interminable. And recently Dhoni had a deal MS Dhoni signed the biggest marketing deal ever by an Indian sportsman with the sports management company Rhiti. And guess what the deal is? Rhiti will handle his endorsements, merchandise, advertising rights, digital rights and his appearances on social networking sites. So, now enterprises are paying for supervision of endorsements of a player as well! Afore I didn’t think that handling personal endorsements was a mammoth task!

So, where does this lead us to? The big question is: Do these massive reimbursements affect the performance of players? And, if it does what measures need be taken. The answer is undeniably yes in most cases. Irfan Pathan on being asked about comeback in the Indian team in an interview answered that now there are many other stages like IPL. Now, this avowal definitely would have not appeared if this prodigious swinger was not the brand ambassador for Gilette and earning a handsome amount through IPL & endorsements itself!

But, the underperformance can lead to oust from the team and indirectly cessation of an endorsement contract! It’s an extra responsibility after all. So, it can serve as a stimulus to perform as well. We have already seen maverick Tendulkar’s return to vintage form for the past year. And, Dhoni has also performed terrifically well even after being in the limelight since his debut as a captain. He has matured as a player and even nurtured and boosted youngsters like Raina at the same time as well. He has led the team from the front with his composure and ‘cool as a cucumber’ outlook.

At the end I feel the cricketers deserve to earn hefty if they make great contributions to the side. They are mature and intelligent enough to comprehend and show a professional character on the field. It depends on the player to take up the endorsement opportunity in a positive vibe. And the BCCI or any other regulatory body need not interrupt any player in his personal endorsement agreements until he loses dedication and shows fastidious attitude towards the game. Rather the affluent BCCI should think over and augment the remuneration for the domestic Ranji players based on their performance!

Tags: , , , , , , , , , ,

Chintan Zalani

Author:

Hello! I am Chintan Zalani from Ujjain currently pursuing an integrated BE + Msc degree from BITS-Pilani Goa Campus. Currently I am searching for my career interest and discovering myself. I am a very ambitious and optimistic guy. I have always believed that I had the potential to confront and conquer the supreme be it any battlefield. My passion is winning and I give my best shot to whatever I choose to do. I love to play, watch and write about sports. I have been the captain of my team in intra-school competitions like Kho-Kho and Cricket. I also have won prizes in athletic events and speech competitions at school. TheSportsmirror gives me an inordinate podium to show my knack for writing. At the same time it will be also serving me by upgrading and developing my linguistic skills. Albeit, I am here to stay only for 3 months but I will put in best efforts to keep your readers engrossed! So, Folks gear up;)

Cricket

CSK: The real kings of IPL cricket

CSK: The real kings of IPL cricket

Posted by: Atish Home Chowdhury on April 24th, 2015

Surrounded with various temples and historical monuments, the ancient city of Chennai is a perfect melting pot of tradition and modernity. Chepauk Stadium is on ..

Football

The emergence of new league sports in India

The emergence of new league sports in India

Posted by: Vikram Kamboj on April 21st, 2015

GroupM ESP and Sportzpower have collaborated to bring the second edition of their most comprehensive report on sports sponsorship, which captures the emergence ..

Tennis

The emergence of new league sports in India

The emergence of new league sports in India

Posted by: Vikram Kamboj on April 21st, 2015

GroupM ESP and Sportzpower have collaborated to bring the second edition of their most comprehensive report on sports sponsorship, which captures the emergence ..

F1

F1: One point would have been better, says Alonso

F1: One point would have been better, says Alonso

Posted by: Anjan Merkap on April 23rd, 2015

A slightly disappointed Alonso remarked, “One point would have been better. In the end it was positive that we finished the race and were able to get more exp ..

Boxing

Sachin Tendulkar meets Sarita Devi

Sachin Tendulkar meets Sarita Devi

Posted by: Atish Home Chowdhury on January 16th, 2015

Master Blaster Sachin Tendulkar met the ace Indian boxer Sarita Devi at his home in Mumbai and wished her success for future matches. The Manipuri athlete was r ..

Other Sports

Mandar Divse (10km Men) and Nikita Prabhu (10km Women) win the coveted “Swimmathon 2015”

Mandar Divse (10km Men) and Nikita Prabhu (10km Women) win the coveted “Swimmathon 2015”

Posted by: Vikram Kamboj on March 2nd, 2015

Almost 600 swimmers from across the country participated in India’s most awaited open water swimming event, Swimmathon 2015. Athletes in various categories ..

One stop guide to all the sports news, reviews, opinions, fixtures and live scores from India and around the world. A true reflection of sports.

Copyright © 2012 | The Sports Mirror