Brand Value Of Indian Cricketers Takes A Jump After World Cup

Brand Value

Brand Value

India is a country of cricketers and Bollywood stars. This is one of the reasons that most advertisements feature the demigods from both industries. Post the World Cup win, the average value of every Indian cricketer has gone up by leaps and bounds.

The winners are now more trustworthy and have gained the status of heroes. This is what has raised their brand value by about a fifth of what they would get prior to the World Cup.

As has been the general trend MS Dhoni and Sachin Tendulkar top the list marketers and are the highest paid cricketers in the country. With the performances of Yuvraj, Zaheer, Gambhir and Kohli especially in the finals has brought them under the limelight as well.

Joshua Upputuru, a producer with Nomad films said, “After the World Cup, I have been trying to work with a couple of cricketers for some ads but none of them is available. All their dates are chock-a-block. Almost like a dog fight is happening among clients, trying to get even a couple of hours from each one of them. This is the situation.”

Most importantly the beginning of the IPL just after the World Cup has left the players with absolutely no time to spare for shooting for ad-films. India has been playing continuous cricket for the past 8 to 10 months with hardly a week in between each of the series. The only breather for the players was perhaps the twenty day break prior to the first Warm up match in the World Cup.

With the players’ image ripe, perhaps the media houses and ad-makers would be vying to pay extra dough to the cricketers to get whatever little time they can.

The CEO of Dentsu Media in an interview said, that the players could be worth anywhere between 7 to 10 crore rupees per annum per brand.

He further says that the IPL might be helpful in bettering the image of players if they can continue with their good form.

There is hardly any doubt in the fact that faith in the players especially in players of the stature of Sachin Tendulkar can help you win the hearts of mass. On being asked how much a brand advertised by cricketers   meant to him , a cricket fan said “I love Sachin and after the World Cup, I will support everything he does, definitely if he endorses a particular brand, it will affect me and I will use it for sure. He is God.”

This shows the power of cricketers in the advertising industry and their craze. No wonder they are getting richer by the day, aren’t they?

Tags: , , , , , , ,

Author:

Hello everyone. I'm a student of Heritage Institute of Technology. Although I'm not very athletic, like every other Indian I've always loved to play cricket. In fact at a given point of time I had serious thoughts of becoming a cricketer. Never mind my namesake is doing great guns at the highest level and I think I'm pretty satisfied with writing articles on the very game which has happened to be my passion right from childhood . I would share whatever little I know about the fascinating game and try and provide facts as well as a cohesive analysis of the latest from the game. Thanks for the opportunity!

Cricket

Professional Management Group signs up Shikhar Dhawan for 3 years

Professional Management Group signs up Shikhar Dhawan for 3 years

Posted by: Vikram Kamboj on April 30th, 2016

Mumbai, April 29, 2016: Professional Management Group (PMG), India’s first sports marketing company chaired by legendary cricketer Sunil Gavaskar and co‐own ..

Football

Sevilla on the cusp of European history

Sevilla on the cusp of European history

Posted by: Monish Menon on May 3rd, 2016

Another glorious weekend of football came to an end across Europe with Manchester United delaying Leicester’s title party and Dortmund piling on the pressure ..

Tennis

Justine and Safin enter the Tennis Hall of Fame

Justine and Safin enter the Tennis Hall of Fame

Posted by: Anjan K Merkap on March 10th, 2016

Justine Henin of Belgium and Marat Safin of Russia have been inducted into the International Tennis Hall of Fame on Tuesday. Both Henin and Safin are former wor ..

F1

Formula One for sale

Formula One for sale

Posted by: Anjan K Merkap on March 29th, 2016

Bernie Ecclestone, the commercial owner of Formula One is ready to sell the entire 35% controlling stake in the racing series which is owned by holding company ..

Boxing

Vijender Singh dedicates his win to Indian Armed Forces

Vijender Singh dedicates his win to Indian Armed Forces

Posted by: Anjan K Merkap on March 18th, 2016

Indian boxing sensation, Vijender Singh dedicated his fourth professional victory to the martyrs of the Indian Armed Forces, in the Pathankot attack. The 30-yea ..

Other Sports

GAIL – Indian Speed Star – An initiative to strengthen the sport of athletics

GAIL – Indian Speed Star – An initiative to strengthen the sport of athletics

Posted by: Vikram Kamboj on April 27th, 2016

GAIL (India) Limited has embarked on a grassroots athletics program GAIL-Indian Speedstar which is aimed at unearthing young talent across the length and breadt ..

One stop guide to all the sports news, reviews, opinions, fixtures and live scores from India and around the world. A true reflection of sports.

Copyright © 2012 | The Sports Mirror