Brand Value Of Indian Cricketers Takes A Jump After World Cup

Brand Value

Brand Value

India is a country of cricketers and Bollywood stars. This is one of the reasons that most advertisements feature the demigods from both industries. Post the World Cup win, the average value of every Indian cricketer has gone up by leaps and bounds.

The winners are now more trustworthy and have gained the status of heroes. This is what has raised their brand value by about a fifth of what they would get prior to the World Cup.

As has been the general trend MS Dhoni and Sachin Tendulkar top the list marketers and are the highest paid cricketers in the country. With the performances of Yuvraj, Zaheer, Gambhir and Kohli especially in the finals has brought them under the limelight as well.

Joshua Upputuru, a producer with Nomad films said, “After the World Cup, I have been trying to work with a couple of cricketers for some ads but none of them is available. All their dates are chock-a-block. Almost like a dog fight is happening among clients, trying to get even a couple of hours from each one of them. This is the situation.”

Most importantly the beginning of the IPL just after the World Cup has left the players with absolutely no time to spare for shooting for ad-films. India has been playing continuous cricket for the past 8 to 10 months with hardly a week in between each of the series. The only breather for the players was perhaps the twenty day break prior to the first Warm up match in the World Cup.

With the players’ image ripe, perhaps the media houses and ad-makers would be vying to pay extra dough to the cricketers to get whatever little time they can.

The CEO of Dentsu Media in an interview said, that the players could be worth anywhere between 7 to 10 crore rupees per annum per brand.

He further says that the IPL might be helpful in bettering the image of players if they can continue with their good form.

There is hardly any doubt in the fact that faith in the players especially in players of the stature of Sachin Tendulkar can help you win the hearts of mass. On being asked how much a brand advertised by cricketers   meant to him , a cricket fan said “I love Sachin and after the World Cup, I will support everything he does, definitely if he endorses a particular brand, it will affect me and I will use it for sure. He is God.”

This shows the power of cricketers in the advertising industry and their craze. No wonder they are getting richer by the day, aren’t they?

Tags: , , , , , , ,


Hello everyone. I'm a student of Heritage Institute of Technology. Although I'm not very athletic, like every other Indian I've always loved to play cricket. In fact at a given point of time I had serious thoughts of becoming a cricketer. Never mind my namesake is doing great guns at the highest level and I think I'm pretty satisfied with writing articles on the very game which has happened to be my passion right from childhood . I would share whatever little I know about the fascinating game and try and provide facts as well as a cohesive analysis of the latest from the game. Thanks for the opportunity!


NatWest t20 Blast 2014

NatWest t20 Blast 2014

Posted by: The Sports Mirror on May 23rd, 2014

The 2014 NatWest t20 Blast got underway on May 16th and it looks set to be a thrilling cricket tournament if the first round of fixtures is anything to go by. M ..


Team Pune to start Player Draft  Selection Sequence in Round One

Team Pune to start Player Draft Selection Sequence in Round One

Posted by: Vikram Kamboj on July 22nd, 2014

Hero Indian Super League today conducted the ‘Clubs Sequence Selection’, based on which the Central Domestic Player Draft will be organized over the next tw ..


Is this the end of era?

Is this the end of era?

Posted by: Gautam Bajpai on February 7th, 2014

Roger Federer as many would say, is and will be the greatest of all time. Over the years, the Swiss has entertained us with his breathtaking skills on the court ..


Racing towards the Formula Masters China Series 2013

Racing towards the Formula Masters China Series 2013

Posted by: Vikram Kamboj on April 30th, 2013

Bangalore, April 29, 2013:  Meco Racing – International is a now a fully functional Racing Team taking part in the Formula Masters – Asia Series. The Team ..


ESPN STAR Sports Signs up a 5 Year TV Broadcast Rights Deal with Super Fight League (SFL)

ESPN STAR Sports Signs up a 5 Year TV Broadcast Rights Deal with Super Fight League (SFL)

Posted by: Vikram Kamboj on March 14th, 2013

New Delhi, India, Wednesday, March 13, 2013: ESPN STAR Sports, Asia’s leading sports broadcaster, today announced a 5 year broadcast deal with Super Fight Lea ..

Other Sports

Equestrian: Riders from Bangalore to represent India at the 17th Asian Games, 2014

Equestrian: Riders from Bangalore to represent India at the 17th Asian Games, 2014

Posted by: Vikram Kamboj on July 24th, 2014

Bangalore, India – July 24, 2014: Ajai Appachu, Fouaad Mirza and Nadia Haridass, three of Karnataka’s veteran show jumpers from the Embassy International Ri ..

One stop guide to all the sports news, reviews, opinions, fixtures and live scores from India and around the world. A true reflection of sports.

Copyright © 2012 | The Sports Mirror