New Delhi, 21st September 2012: Screeching tyres, screaming engines and a power packed race – the Formula OneTM action is bigger, better and back! Bharti Airtel, leading integrated telecommunications company with operations in 20 countries across Asia and Africa, today announced its ‘Join our pit crew’ contest to kick off the excitement towards the 2012 edition of Airtel Indian Grand Prix. This contest is first-of-its-kind across the world to give one lucky Formula OneTM fan and a friend the opportunity of a lifetime to spend three days with the pit crew of MERCEDES AMG PETRONAS drivers Michael Schumacher & Nico Rosberg and catch all the 2012 Formula 1 Airtel Indian Grand Prix action – up, close and personal! Bharti Airtel is the title sponsor of the forthcoming 2012 Formula 1 Airtel Indian Grand Prix and recently announced a Race Partnership with the MERCEDES AMG PETRONAS Formula One team for the same.
Announcing this initiative, Bharat Bambawale, Global Brand Director – Bharti Airtel said, “We are excited about the forthcoming 2012 Formula 1 Airtel Indian Grand Prix and have a host of initiatives planned towards strengthening brand Airtel’s connect with F1 fans and youth across India,. The ‘Join our pit crew’ contest for a lucky winner and a friend is in line with our promise to deliver money-can’t-buy F1 experiences for our customers and ties well with our ‘friendship’ brand idea. We look forward to rolling out more exciting initiatives in days to come”.
To participate in the ‘Join our pit crew’ contest, fans can get started by visiting http://www.facebook.com/
Aside from the main pit crew contest winner, the other lucky winners of this contest will also meet MERCEDES AMG PETRONAS team driver Nico Rosberg. Additionally, other participants in this contest also stand a chance to win picnic stand tickets & exclusive T-shirts designed by Shantanu & Nikhil. Visit http://www.airtel.in/f1/ and stay tuned into Airtel’s initiatives for Formula One fans in India.
The second and 2012 leg of Formula One Airtel Indian Grand Prix will be held on Sunday, 28th October this year.