PUMA brings the world’s fastest man, Usain Bolt, to India




Bangalore, India, 2nd September 2014 PUMA formally launched its new brand platform, Forever Faster in India with the Fastest Man in the World, Usain Bolt, in Bangalore today. The new brand platform signifies PUMA’s mission to become the Fastest Sport Brand in the World.

PUMA brings the world's fastest man, Usain Bolt, to India

PUMA brings the world’s fastest man, Usain Bolt, to India

In conversation with some of the best runners from around the country and in the presence of media, Bolt spoke about his favourite racing memories, his special relationship with coach Glen Mills and his love for cricket and football. He delighted the audience with a grand entrance that was preceded by a video montage of some his most thrilling victories.

“Forever Faster is a great slogan, it describes me perfectly. I’m overwhelmed by the love shown by the people of India and I’m thrilled to be here as a PUMA Ambassador”.

Forever Faster- the new brand positioning is about PUMA reminding people that we are and will continue to be the fastest sports brand in the world,” said Rajiv Mehta, MD, PUMA India.  “We’ve always been known for our risk taking as a brand and that will remain our ethos. Forever Faster clearly represents that and allows us to make a statement as a brand. Having the Fastest Man in the World here in India to launch Forever Faster – Usain Bolt himself – we could not have it any better.”

As the day progressed, PUMA brought Bolt to Chinnaswamy Stadium to play the country’s most popular sport with south-paw Yuvraj Singh. In a unique cricket game umpired by former cricketer Ajay Jadeja, and featuring popular cricketers Harbhajan Singh and Praveen Kumar, the Olympic sprinter showed the thousands of adoring fans why he almost became a legendary cricketer before becoming the Fastest Man on Earth. The exhibition match also saw a race-off between Bolt and Yuvi to see who could run faster on the track, as well as a power-hitting challenge. The two legends interacted with the fans through headsets as they were playing and the on-field banter entertained the over 6,000 fans thoroughly.

In an exclusive interaction at the Chinnaswamy stadium before the match, PUMA lived up to its promise of specially rewarding the winners of PUMA School of Speed. The 8 lucky national winners and their coaches were flown down from Delhi to meet and run with Bolt.  Known for being at his best around children, the World-Champion lived up to all expectations and much more. The children were delighted at this once in a lifetime opportunity to meet the fastest man in the World and were awe-struck as they interacted with the legend.

Wrapping-up his exciting and packed day in India, Bolt visited PUMA Social Club later in the evening to party in style with winners and a select audience.Known for his versatility and fun personality, Bolt the DJ spun for the crowd and lived up to his reputation as one of the most entertaining and exciting athletes in the World.

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