Guwahati, Thursday, 24th September, 2015: Performax, the sportswear brand by Reliance Trends – India’s largest fashion destination and the Apparel and Accessories specialty format of Reliance,is the official kit partner of Northeast United FC in the second edition of the Indian Soccer League.
ISL 2015: Sportswear brand Performax powers John Abraham’s Northeast United FC
Northeast United is an Indian Super League football club based in Guwahati, Assam. The team is owned and operated by JA Football Pvt Ltd. and Bollywood actor John Abraham. The club claims to represent the 8 states of India known as North East India: Assam, Nagaland, Manipur, Meghalaya, Sikkim, Arunachal Pradesh, Tripura and Mizoram.
The Official Fan Skin
Performax will be the exclusive brand to retail the official fan & player merchandise across 15 relevant Reliance Trends stores in North East India and other parts of the country.
Having a great footprint in the North East is what Reliance Trends and Northeast United FC, share in common. As a retail fashion brand, Reliance Trends enjoys a huge popularity amongst consumers in the North East especially with stores in cities like Guwahati, Tinsukhia & Dibrugarh which are key apparel shopping hubs of North East India.
John Abraham Makes a Perfect Pass
“Northeast United ignites a passion for soccer, deep in my heart and for all the soccer lovers across North East. In brand Performax, we have found a partner that is equally passionate about building the sport in the country. The product that goes into making Performax is just brilliant. The technology used in Performax makes it a world class product and along with its attractive pricing, I’m sure it would give the big brands a run for their monies.Reliance Trends is known for democratizing fashion across the country and Performax is just another step in this direction. With Performax, Reliance Trends is also ensuring that they make a sport like soccer accessible to India, at large.-Quote by John Abraham.
Reliance Trends on board
Mr. Akhilesh Prasad, CEO of Reliance Trends-the exclusive retailer of Performax in the country, speaking on the occasion said, “We are extremely proud to partner Northeast United FC, John Abraham and fuel the passion for Soccer in our country. ISL is a great initiative to build Soccer in the country and young people especially have responded very well and have stood up for the occasion. North East is the Soccer capital of India and with this association we intend to create strong bonds with the region, along with building the sport and the brand in the country.
Performax, is an authentic high quality sportswear brand that works closely with some of India’s prestigious events like Bangalore Ultra, ATP Chennai Open and many Marathons in India. Performax was the Official Kit Partner of Mumbai Indians in IPL season 8. We regularly take inputs from sports professionals in order to design a product that offers great quality and help maximize performance”. Performax is a high octane range of performance wear with features that gear you to perform to the highest level. We would like to wish the team of Northeast United, a successful season ahead.
Tags: Indian Super League, ISL, ISL 2015, John Abraham, NorthEast United FC, Performax, Reliance Trends, Sportswear
