TAG-Heuer replaces Infinity as Red Bull sponsor




Red Bull Racing split ways with Infinity, the luxury car division of Nissan as its title sponsor. This Monday, when the team unveiled its new 2016 logo, it simply read “Red Bull Racing Formula One Team”.

TAG-Heuer replaces Infinity as Red Bull sponsor

TAG-Heuer replaces Infinity as Red Bull sponsor

The deal was in light of Renault ending their marketing alliance with Red Bull and Formula One management. It is confirmed that Red Bull and Renault have entered into a new contract for engine supply for the 2016 season without any marketing deals involved.

Also Read: The #SportsChatter Blogging Contest!

Red Bull team principal Christian Horner said, “We would like to say a big thank you to Infiniti for their contribution to the team since they joined us as a commercial partner in 2011. They became the title sponsor of the team in 2013 where Infiniti enjoyed greater visibility than any other manufacturer in the sport. We wish them all the best with their plans for the future.”

Meanwhile, Renault’s head of motorsport operations, Remi Taffin told Autosport that they took too long to get themselves sorted last season. The French engine supplier made sweeping changes to the power unit in the 2014-15 season to be competitive with the likes of Ferrari and Mercedes. However, their plan backfired and caused massive delay in the improvements they wanted in the engine.

Taffin said that the team’s decision to go for a new development direction was right however their choice of hardware was not the finest. The team faced technical problems which were not anticipated leading to poor performance on the track and delay in subsequent improvements.

The new hardware in the engine was the main challenge which Taffin said with time would be easier to implement. Taffin said, “When you change the way you think about the engine and how it will work with the rest of the package, you have to go through quite a lot of things to make sure you have got the right solutions”.

Tags: , , , , , , , , , ,

Anjan K Merkap

Author:

Cricket

IPL 2018: SWOT Analysis of the Mumbai Indians

IPL 2018: SWOT Analysis of the Mumbai Indians

Posted by: Suraj Shukla on February 6th, 2018

Mumbai Indians won the title in the 10th edition of the IPL by beating Rising Pune Supergiants. Their skipper Rohit Sharma was retained by the franchise along w ..

Football

New local rivalry comes to La Liga as Girona debut at Camp Nou

New local rivalry comes to La Liga as Girona debut at Camp Nou

Posted by: Vikram Kamboj on February 23rd, 2018

History will be made Sunday afternoon as Girona visit neighbours Barcelona for the first playing of a new Catalan derby – while the LaLiga weekend also se ..

Tennis

2018 Australian Open: Federer hikes towards his fourteenth semifinal at the Melbourne Park

2018 Australian Open: Federer hikes towards his fourteenth semifinal at the Melbourne Park

Posted by: Mahalakshmi Murali on January 25th, 2018

The 19-time Swiss legend, Roger Federer, cruised into the semifinals of the 2018 Australian Open by brushing past his longtime Czech rival, Tomas Berdych. The W ..

F1

Life Lessons learned from Sports & Fitness #TOSBDay

Life Lessons learned from Sports & Fitness #TOSBDay

Posted by: Vikram Kamboj on September 26th, 2016

Held on Sept 1st, The Outstanding Speakers’ Bureau (TOSB) Twinterview consisted of sports panelists such as Mark Gallagher (Public Speaker on F1 race), Shayam ..

Boxing

Anthony Joshua and Joseph Parker set for huge showdown

Anthony Joshua and Joseph Parker set for huge showdown

Posted by: Vikram Kamboj on February 15th, 2018

It looks like it will be a scintillating couple of months for fans of elite boxing. There is the prospect of the rematch between Gennady Golovkin and Saul ‘Ca ..

Other Sports

Anthony Joshua and Joseph Parker set for huge showdown

Anthony Joshua and Joseph Parker set for huge showdown

Posted by: Vikram Kamboj on February 15th, 2018

It looks like it will be a scintillating couple of months for fans of elite boxing. There is the prospect of the rematch between Gennady Golovkin and Saul ‘Ca ..

One stop guide to all the latest sports news, reviews, opinions, fixtures and live scores from India and around the world.

Copyright © 2017 | The Sports Mirror