TAG-Heuer replaces Infinity as Red Bull sponsor

Red Bull Racing split ways with Infinity, the luxury car division of Nissan as its title sponsor. This Monday, when the team unveiled its new 2016 logo, it simply read “Red Bull Racing Formula One Team”.

TAG-Heuer replaces Infinity as Red Bull sponsor

TAG-Heuer replaces Infinity as Red Bull sponsor

The deal was in light of Renault ending their marketing alliance with Red Bull and Formula One management. It is confirmed that Red Bull and Renault have entered into a new contract for engine supply for the 2016 season without any marketing deals involved.

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Red Bull team principal Christian Horner said, “We would like to say a big thank you to Infiniti for their contribution to the team since they joined us as a commercial partner in 2011. They became the title sponsor of the team in 2013 where Infiniti enjoyed greater visibility than any other manufacturer in the sport. We wish them all the best with their plans for the future.”

Meanwhile, Renault’s head of motorsport operations, Remi Taffin told Autosport that they took too long to get themselves sorted last season. The French engine supplier made sweeping changes to the power unit in the 2014-15 season to be competitive with the likes of Ferrari and Mercedes. However, their plan backfired and caused massive delay in the improvements they wanted in the engine.

Taffin said that the team’s decision to go for a new development direction was right however their choice of hardware was not the finest. The team faced technical problems which were not anticipated leading to poor performance on the track and delay in subsequent improvements.

The new hardware in the engine was the main challenge which Taffin said with time would be easier to implement. Taffin said, “When you change the way you think about the engine and how it will work with the rest of the package, you have to go through quite a lot of things to make sure you have got the right solutions”.

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