VIVO IPL 2016 reaches a record-breaking 266 million viewers in its second week!



Mumbai, April 29, 2016: SONY MAX, SONY SIX & SONY ESPN (part of Sony Pictures Networks India), the official broadcasters of the VIVO IPL, continue to grow in the second week of the T20 cricket tournament after just 16 matches.

  • VIVO IPL has achieved a cumulative reach of 266 million continuing to build a larger audience base than ever before in its first fortnight.
  • With rural data being reported for the first time, the response has been great with a 43% reach from rural.
  • 46% viewership is from female viewers which make VIVO IPL a truly family inclusive event.
  • In terms of the audience profile, VIVO IPL is the most watched amongst the 22-30 year olds.
  • Top performing markets are Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad, Maharashtra, Goa, Karnataka & Gujarat.
  • Sony MAX grew from being the No.1 channel in HSM in week 1 to being the No.1 channel at an All India level in week 2.
VIVO IPL 2016 reaches a record-breaking 266 million viewers in its second week!

VIVO IPL 2016 reaches a record-breaking 266 million viewers in its second week!

The leading T20 tournament, VIVO IPL 2016, has continued its winning performance and clocked a significant growth in its 2nd week notwithstanding the power cuts (source: BARC newsletters) which led to the drop in the total television viewership pulling it to the lowest at the HSM level.

Tags: , , , , , , , , ,

Author:

Aspiring Media Enthusiast, Cricket Tragic, Football Fanatic, Avid Reader, Amateur Photographer & Wannabe Sports Writer.

Cricket

Kohli & Jadhav steer India to a fantastic win against England in 1st ODI

Kohli & Jadhav steer India to a fantastic win against England in 1st ODI

Posted by: Atish Home Chowdhury on January 15th, 2017

Pune: India have comfortably defeated England by 3 wickets to win the 1st match of the ongoing Paytm ODI series against England. Batting first, the English team ..

Football

South United FC announces team for Bangalore Super Division Season 2016-17

South United FC announces team for Bangalore Super Division Season 2016-17

Posted by: Vikram Kamboj on January 16th, 2017

Bengaluru, 16th January 2017: Bengaluru’s first privately-owned football club, South United F.C., announced its squad for the Bangalore Super Division Sea ..

Tennis

Bopanna- Nedunchezhiyan crowned champions at Aircel Chennai Open

Bopanna- Nedunchezhiyan crowned champions at Aircel Chennai Open

Posted by: Vikram Kamboj on January 8th, 2017

Nungambakkam, Jan. 8: Rohan Bopanna and Jeevan Nedunchezhiyan became the first Indian pair since 2011 to win the Aircel Chennai Open doubles title here at the S ..

F1

Life Lessons learned from Sports & Fitness #TOSBDay

Life Lessons learned from Sports & Fitness #TOSBDay

Posted by: Vikram Kamboj on September 26th, 2016

Held on Sept 1st, The Outstanding Speakers’ Bureau (TOSB) Twinterview consisted of sports panelists such as Mark Gallagher (Public Speaker on F1 race), Shayam ..

Boxing

Boxing Federation of India kick starts the 1st Youth Men & Women Boxing Championships

Boxing Federation of India kick starts the 1st Youth Men & Women Boxing Championships

Posted by: Vikram Kamboj on January 16th, 2017

New Delhi, 16th January, 2017: Commencing with a ring of a bell on 16th January, 2017, the greatest array of Indian youth boxing talent in 10 weight divisions, ..

Other Sports

Boxing Federation of India kick starts the 1st Youth Men & Women Boxing Championships

Boxing Federation of India kick starts the 1st Youth Men & Women Boxing Championships

Posted by: Vikram Kamboj on January 16th, 2017

New Delhi, 16th January, 2017: Commencing with a ring of a bell on 16th January, 2017, the greatest array of Indian youth boxing talent in 10 weight divisions, ..

One stop guide to all the latest sports news, reviews, opinions, fixtures and live scores from India and around the world.

Copyright © 2017 | The Sports Mirror