Chennai, 14th June 2016 – Continuing it’s strong connect with sports, TVS TYRES, one of the largest manufacturers and exporters of Two & Three wheeler tyres and Off-Road Tyres in India, associates once again with Pro Kabaddi League (PKL) for its season 4 by becoming the proud Associate Sponsor of the Puneri Paltan team. Since its commencement, PKL has been an instant hit and one of the most appealing sporting event season after season. In a strategic move, this season too, TVS TYRES joins hand with the league to enhance the brand visibility and encourage the traditional sport. As part of the engagement, the jerseys of all the players of Puneri Paltan will have the logo of TVS TYRES on its back and each of the shoulders in addition to their training kits as well.
This association is in line with the TVS TYRES’ brand campaign theme ‘Totally Tikau’ that featured ace comedian Kapil Sharma. Furthermore, the brand’s partnership with PKL will strengthen brand awareness across its key markets and the after-market segment.
Commenting on the association, Mr. P. Vijayaraghavan, Director, TVS Srichakra Ltd. said, “We are happy to continue our partnership with Pro Kabaddi League (PKL) yet again and support a traditional sport which is being presented season by season with a lot of freshness and has showcased tremendous prospect to become one of the most popular games. We are glad to associate with Puneri Paltan that has emerged as one of the most promising franchises to look forward to in this season of PKL. This association is an exciting platform to reach out to our customers in the aftermarket segment and we are confident of elevating our brand recall to a much larger level of audience across India. We wish Puneri Paltan all the luck and hope to be a part of many more exhilarating events in the future.”
Mr. Kailash Kandpal of Puneri Paltan franchisee said, “We are happy to associate with TVS TYRES and look forward to a continued relationship year on year.”
The much awaited fourth season of PKL commences from 25th June 2016. The first day and opening match will see Puneri Paltan take on the Telugu Titans.
Post the launch of its new identity, TVS TYRES has associated with sporting events like Indian Premier League, Hockey India League and Cricket All Stars Series etc. and this latest association with Puneri Paltan (Pro Kabaddi League) has added on the brand’s ongoing engagement with sporting events to enhance brand visibility.