TVS TYRES becomes Associate Sponsor of ‘Puneri Paltan’ for PKL Season 4




Chennai, 14th June 2016 – Continuing it’s strong connect with sports, TVS TYRES, one of the largest manufacturers and exporters of Two & Three wheeler tyres and Off-Road Tyres in India, associates once again with Pro Kabaddi League (PKL) for its season 4 by becoming the proud Associate Sponsor of the Puneri Paltan team. Since its commencement, PKL has been an instant hit and one of the most appealing sporting event season after season. In a strategic move, this season too, TVS TYRES joins hand with the league to enhance the brand visibility and encourage the traditional sport. As part of the engagement, the jerseys of all the players of Puneri Paltan will have the logo of TVS TYRES on its back and each of the shoulders in addition to their training kits as well.

TVS TYRES becomes Associate Sponsor of ‘Puneri Paltan’ for PKL Season 4

TVS TYRES becomes Associate Sponsor of ‘Puneri Paltan’ for PKL Season 4

This association is in line with the TVS TYRES’ brand campaign theme ‘Totally Tikau’ that featured ace comedian Kapil Sharma. Furthermore, the brand’s partnership with PKL will strengthen brand awareness across its key markets and the after-market segment.

Commenting on the association, Mr. P. Vijayaraghavan, Director, TVS Srichakra Ltd. said,We are happy to continue our partnership with Pro Kabaddi League (PKL) yet again and support a traditional sport which is being presented season by season with a lot of freshness and has showcased tremendous prospect to become one of the most popular games. We are glad to associate with Puneri Paltan that has emerged as one of the most promising franchises to look forward to in this season of PKL.  This association is an exciting platform to reach out to our customers in the aftermarket segment and we are confident of elevating our brand recall to a much larger level of audience across India. We wish Puneri Paltan all the luck and hope to be a part of many more exhilarating events in the future.”

Mr. Kailash Kandpal of Puneri Paltan franchisee said, “We are happy to associate with TVS TYRES and look forward to a continued relationship year on year.”

The much awaited fourth season of PKL commences from 25th June 2016. The first day and opening match will see Puneri Paltan take on the Telugu Titans.

Post the launch of its new identity, TVS TYRES has associated with sporting events like Indian Premier League, Hockey India League and Cricket All Stars Series etc. and this latest association with Puneri Paltan (Pro Kabaddi League) has added on the brand’s ongoing engagement with sporting events to enhance brand visibility.

Tags: , , , , ,

Author:

Aspiring Media Enthusiast, Cricket Tragic, Football Fanatic, Avid Reader, Amateur Photographer & Wannabe Sports Writer.

Cricket

ICC Champions Trophy Final 2017: India vs Pakistan – Live Cricket Score

ICC Champions Trophy Final 2017: India vs Pakistan – Live Cricket Score

Posted by: Atish Home Chowdhury on June 17th, 2017

The two cricket giants of Asia; India and Pakistan will lock horns against each other at the epic ICC Champions Trophy finale match at the Oval on Sunday. India ..

Football

FC Pune City wins Under-19 IFA Shield in its debut season

FC Pune City wins Under-19 IFA Shield in its debut season

Posted by: Vikram Kamboj on June 13th, 2017

The Rajesh Wadhawan Group and Hrithik Roshan co-owned Indian Super League team FC Pune City’s U-19 team wonthe prestigious 121st U-19 IFA Shield tournament in ..

Tennis

Rafael Nadal vs Stan Wawrinka: French Open Men’s Final 2017 – Preview

Rafael Nadal vs Stan Wawrinka: French Open Men’s Final 2017 – Preview

Posted by: Atish Home Chowdhury on June 11th, 2017

The stage is set for the mouth-watering and nail-biting clash of the two Tennis stalwarts of the current era; Rafael Nadal and Stan Wawrinka. This will be the u ..

F1

Life Lessons learned from Sports & Fitness #TOSBDay

Life Lessons learned from Sports & Fitness #TOSBDay

Posted by: Vikram Kamboj on September 26th, 2016

Held on Sept 1st, The Outstanding Speakers’ Bureau (TOSB) Twinterview consisted of sports panelists such as Mark Gallagher (Public Speaker on F1 race), Shayam ..

Boxing

Boxing Federation of India successfully concludes AIBA Course and Examination

Boxing Federation of India successfully concludes AIBA Course and Examination

Posted by: Vikram Kamboj on February 24th, 2017

Rohtak, February 24, 2016: In continuation to produce the AIBA certified Coaches, Referees and Judges; Boxing Federation of India successfully organised the AIB ..

Other Sports

Odisha turns 90 days challenge into nation’s pride all set to host 22nd AAC

Odisha turns 90 days challenge into nation’s pride all set to host 22nd AAC

Posted by: Vikram Kamboj on June 22nd, 2017

With just 90 days given to prepare, the Government of Odisha and the Athletics Federation of India pulled off an incredible story by putting together the 22nd A ..

One stop guide to all the latest sports news, reviews, opinions, fixtures and live scores from India and around the world.

Copyright © 2017 | The Sports Mirror