It was an atmosphere full of energy and enthusiasm at Ambience Mall Gurgaon as 120 contest winners of #RevitalHCheckinwithDhoni were provided once in a life time opportunity to meet their idol MS Dhoni and watch his Untold Story of hard work & success with the legend himself.
Even I was invited for this event at PVR, Ambience Mall, Gurgaon. It was like a dream come true, a life time opportunity to meet idol MS Dhoni, watch his Untold Story of hard work & success with the legend himself and at the same time a one to one interaction.
Revital-H had launched a 360 degree campaign through TV, digital, print, and radio, cinema wherein consumers were given opportunity to check-in with MS Dhoni by sharing their selfie with Revital H.
Talking about the overwhelming response of Revital H consumers during the event, M.S Dhoni, said, “I believe success requires hard work, energy and mental agility and Revital has been my partner in this journey. I’m glad to know that Revitalcheckinwithdhoni contest garnered tremendous response and look forward to this unique experience of watching my bio-pic with the winners”
Talking about the success of the new campaign, Subodh Marwah VP & Business Head said,
“Revital H is positioned for active lifestyle and believes in ethos of living life to the fullest. With this campaign we gave an opportunity to the consumers to experience the same. We have received overwhelming response in a short period of 3 weeks with more than 3 lacs RevitalH Checkins.”
While responding to my question about “What are your immediate thoughts after hitting a winning SIX?”. M. S. Dhoni said, “Frankly there was no though in my mind I was just watching the ball because there was bi pressure on us wherever we were walking people were talking about winning the World Cup and everybody had the same answer when you ask ok why you think we will win the World Cup they were like it’s happening in India and then we use to say no host team has ever won the World Cup. So that was like a shock for most of them but it was important to have fun with them, the reason being you start taking it very seriously and putting burden on yourself and I felt relieved you know after that SIX more than anything else but I was still trying and watching the ball go and also the atmosphere I feel that was the best atmosphere that I have ever been in. you know 15 runs before the final six happened the whole stadium was singing Vande Mataram. That capacity when whistling and it’s not like whistling together so you know at the middle you think it’s moving around and your ears being moved and I could feel. I don’t get goose bumps so there were no goose bumps as such but my ears were moving I felt them move from left to right and it was very emotional and even before we winning the World Cup, it was emotional because we know now we will win the World Cup. That’s how it is! No thoughts in the mind it was more the thing of saying ok its done we are the World Champions.”
Here’s a link (alive) to see the snippets of MS Dhoni’s interaction with the winners of #RevitalHCheckinwithDhoni contest. Revital H executed the contest in association with Radio Mirchi as media partner.