Vibrant Khelo India logo launch kickstarts mission of mass participation and excellence




The vibrant Khelo India logo, reflecting the freshness, agility and vitality of New India, was launched at a simple ceremony by the Union Minister of Youth Affairs and Sports Col Rajyavardhan Rathore at the Jawaharlal Nehru Stadium here on Saturday, 6th January. The logo also conveys an impression of fitness and competitiveness.

Khelo India

Khelo India

“We are rapidly moving towards the actualisation of Prime Minister Shri Narendra Modi’s vision of New India,” Col Rathore said. “As the national programme for development of sports, Khelo India, will go a long way in achieving the twin objectives of mass participation and promotion of excellence in sports. Hon’ble Prime Minister sees the future of India aligning with the youth of the nation, adopting sport as part of its culture.”

The three-stroke Khelo India logo, designed by Ogilvy India, has in-built modularity, allowing plenty of adaptability and flexibility into endless pictorial forms. The colour of the Indian flag evoke a sense of National pride and team-work. “We crowd-sourced the logo design and we were delighted that many of them chose the colours of the National Flag,” Col Rathore said.

“We are also excited that there has been wonderful response from across the country for the flagship event, the inaugural Khelo India School Games that will begin on January 31,” Col Rathore said. “These competitions will act as avenues for identification of budding sporting talents in specific sports disciplines. We are proud that everyone is coming together in the movement.”

The Khelo India School Games, to be broadcast by Star Sports, is being held in collaboration with the School Games Federation of India and National Sports Federations by setting up an Organising Committee as per procedure of the Ministry. SGFI and NSFs will draw up and conduct an annual calendar of competitions leading up to the Khelo India School Games.

Tags: , , , , ,

Author:

Aspiring Media Enthusiast, Cricket Tragic, Football Fanatic, Avid Reader, Amateur Photographer & Wannabe Sports Writer.

Cricket

CEAT signs endorsement deal with Harmanpreet Kaur

CEAT signs endorsement deal with Harmanpreet Kaur

Posted by: Vikram Kamboj on January 22nd, 2018

CEAT Ltd. today announced its association with one of most prolific all-rounders in women’s cricketer Harmanpreet Kaur, for a period of 2 years. The bat endor ..

Football

FFCI Football Monthly Achievement Awards

FFCI Football Monthly Achievement Awards

Posted by: Vikram Kamboj on January 10th, 2018

Federation of Football Coaches in India (FFCI), an Organization formed in 2011 and approved by the All India Football Federation (AIFF ) organized its Monthly A ..

Tennis

Tennys Sandgren thrashes out Wawrinka in the second round of the Australian Open

Tennys Sandgren thrashes out Wawrinka in the second round of the Australian Open

Posted by: Mahalakshmi Murali on January 19th, 2018

The World Number 9, Switzerland’s three-time Grand Slam champion, Stanislas Wawrinka ends his journey in Melbourne in the second round of the 2018 Australian ..

F1

Life Lessons learned from Sports & Fitness #TOSBDay

Life Lessons learned from Sports & Fitness #TOSBDay

Posted by: Vikram Kamboj on September 26th, 2016

Held on Sept 1st, The Outstanding Speakers’ Bureau (TOSB) Twinterview consisted of sports panelists such as Mark Gallagher (Public Speaker on F1 race), Shayam ..

Boxing

Rajasthan Rumble – Vijender Singh’s double-title defense against Ghana’s Ernest Amuzu

Rajasthan Rumble – Vijender Singh’s double-title defense against Ghana’s Ernest Amuzu

Posted by: Vikram Kamboj on December 22nd, 2017

Undefeated Indian knockout king, Vijender Singh is set to defend his WBO Oriental and Asia Pacific Super middleweight titles against African Champion Ernest Amu ..

Other Sports

Play on and let the experts handle the legalities

Play on and let the experts handle the legalities

Posted by: Vikram Kamboj on January 23rd, 2018

Sportspersons lifts the spirits of the society. They are the icons who amaze the kids and inspire the adults. They are the people who accomplish the impossible ..

One stop guide to all the latest sports news, reviews, opinions, fixtures and live scores from India and around the world.

Copyright © 2017 | The Sports Mirror